5 Tips on How to Land Your Dream Marketing Job
- Jun 2, 2020
- 3 min read
So…you want to enter the land of marketing. Every single business needs to be marketed. No marketing = no money or slow money. This is what makes marketing jobs so popular. This also makes them more difficult to break into. The popularity in this career area makes it an almost over-saturated market. That’s why you need to know what it takes to stand out in the crowd and successfully land your dream marketing job. Here are 5 tips that will guarantee just that.
1) Have a Strong Resume and Cover Letter
I know you’ve heard it a million times before, but having a well put together resume with a great cover letter to match will play a major part in you landing your dream marketing job. One thing to consider is that your resume is how you market yourself. Companies who are looking to hire someone to assist them with marketing will look at your resume and cover letter to see how well you market yourself. Things to consider while putting together your marketing resume and cover letter are to highlight your knowledge of specific skills in marketing such as SEO (search engine optimization), SEM (search engine marketing), google analytics knowledge, social media marketing, etc. Show just how much you know your stuff. Know about aspects of marketing that the company might not. Be a jack of all trades. This makes you valuable and a potential asset to the company.
2) Combine Your Best Work in a Portfolio
Before I was able to land any marketing job I had to have a way to showcase my work. You can mention your marketing skills all you want in your resume, but unless you have something to show for it you’ll fall short. Put together at least 2 or 3 pieces of work that you’ve completed concerning marketing. This could include brand creation and execution concepts, marketing collaboration ideas, e-commerce brand creation, marketing research you’ve conducted, etc. This will show companies that you not only have the knowledge that is desired in a marketing specialist, but you know how to put it into action.
3) Network
If you don’t know anyone in the field of marketing get to know them. You’ll be surprised how many people out there are willing to connect with you and give advice about how they got there start in marketing. You can miss out on a lot of job opportunities simply because you didn’t try to make connections. LinkedIn is one of the most popular career networking sites, but Facebook groups are also a great way to network. This was especially true for me as I was looking to relocate and simultaneously find a marketing job.
4) Don’t Forget About Recruiters
While you network and make connections don’t forget about job recruiting agencies. During my search for a job in marketing for some reason, recruiters were left out. This is interesting because recruiters helped me land my first job as a marketing specialist. Some recruiting agencies cost, but there are also a ton of them that are free. The one I worked with cost me no money and was very supportive and attentive during my search. All I had to do was show them a great resume and cover letter along with my portfolio and they took it from there. It’s important to note that most agencies have you do a quick interview with them first. This was great preparation for my interviews with the companies I applied to through the agency and beyond.
5) Pay Attention to the Job Description & Research the Company
As you apply to jobs make sure you read the job descriptions thoroughly and research the companies. There are a lot of positions being placed on job sites that are advertised as marketing jobs. In reality, they’re just glorified sales positions where you hardly do any marketing at all. Trust me, there are a ton of these out there, but researching the companies to make sure they’re “legit,” thoroughly reading the job description, and understanding what companies are looking for will help you separate the real from…the pyramid scheme. Also, researching a company and reading the job description helps you see if you’re a good fit with the company culture. It also provides clarity on what’s expected of the position and if it’s something you’d enjoy doing on a day-to-day basis.
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